DURBAN CITY FC FORGES STRATEGIC PARTNERSHIP WITH RISE-UP GROUP

Durban City Football Club is proud to announce a ground-breaking partnership with the RiseUp Group, naming them the Official Human Resources and Industrial Relations Partner for the 2025/26 Betway Premiership season and beyond.

This strategic alliance connects two entities with shared roots and parallel journeys. Founded in Durban in 2015, RiseUp Group has rapidly grown from an ambitious start-up into a diversified national leader in integrated business solutions, encompassing manpower, facilities management, security, and training. Their rise mirrors the football club’s own remarkable ascent, making this a partnership forged in a common ethos.

The collaboration will see RiseUp Group provide the operational backbone to professionalise the club’s off-pitch structures. Durban City FC will gain access to RiseUp’s vast expertise in human capital and organisational development, ensuring players, technical staff, and management are supported by world- class HR and IR frameworks.

Club Chairman, Farook Kadodia, emphasised the deep strategic fit. “Our story is one of passion, but our future is built on professionalism. In RiseUp, we have found a partner that embodies both,” he said.

“They are a Durban success story that understands our community and our ambition. This partnership is about building a legacy with a solid foundation, allowing our football talent to thrive within a first-class environment.”

For RiseUp, the partnership is a natural alignment of values and vision.

Luyanda Msomi, Marketing Specialist at RiseUp Group, stated: “Our company was built on identifying and empowering high-potential South African enterprises. We see our own story in Durban City FC, a club with immense potential, a fierce will to succeed, and deep community roots. We are incredibly proud to provide the strategic support that will help stabilise and strengthen this great club for the long term.”

Durban City FC has made an impressive start to life in the top flight and this announcement signals a new era of stability and ambition for the club, uniting the passion of football with the precision of business excellence.

About Durban City FC:

Recently promoted to the Betway Premiership, Durban City FC is a historic club with a passionate fanbase, proudly representing the city of Durban. The club is dedicated to achieving sustained success through a philosophy of attacking football and community engagement.

About RiseUp Group:

Founded in Durban in 2015, RiseUp Group is a proudly South African-owned enterprise comprising a portfolio of subsidiaries specialising in integrated business solutions, including manpower provision, facilities management, security, training & Development, financial services and technology. The group is dedicated to empowering people and businesses through job creation, skills development, and strategic operational support.